@instagram
@instagram
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Responsible for the design process of consumer-facing products including wireframing, product briefing, designing full prototypes, and preparing specs for Engineers
Collaborated cross-functionally with Content Writers, UX Researchers, and Engineers to design and build consumer-facing products for "IG Live" and "Create An Audience" targeted ad features
INSTAGRAM ANTI-BULLYING TEAM | Comment Warning System
The Problem: Preventing bullying within IG Live
How might we create a set of tools for IG live to help users feel safe?
"Educate me when I am posting something harmful and against community guidelines"
My role as a designer was to adapt an AI-driven comment warning system for IG live streams. This would allow Instagram to detect harmful comments on Instagram Lives and remind users to follow community guidelines when they try posting harmful comments while watching a live stream.
Who Did I Work With?
For this project, I worked closely with the User Researcher and Content Design (Writing) Teams to create wording that resonated with users and prompted them to learn more.
SMALL BUSINESS ADS TEAM | Create An Audience
The Problem: Redesigning "Create Your Own Target Audience" Flow
"Make it easier for me to target my ideal audience for my small business"
My role as a designer was to support small to medium-sized businesses by enhancing the ad targeting capabilities feature within the app. I collaborated with design, research, and engineering teams to create consumer-facing interfaces.
Utilized problem-solving and design-thinking skills to create designs from wireframes to high-fidelity prototypes in Figma design software.
Wireframes and initial sketches for new user flow highlighting interests and location based audience targeting
Competitive Analysis of how users pick their audience on other platforms
* Final designs not shown here
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